BRAND SEPARATION
Turning One Confusing Business Into Two Clear Brands
This founder had built a product business across two completely different categories: tattoo products and pet supplies. Both lived within the same company, making it difficult for either side of the business to have a clear identity, customer or ecommerce experience.
Saint helped restructure and modernize the business by giving each side the clarity and infrastructure it needed to stand on its own.
Saint helped separate the two product categories into clearer brand experiences, led a complete brand overhaul and updated visual direction, created new social media accounts for each brand, and built two separate Shopify ecommerce stores, each with its own design, customer journey and sales flow.
The work also included streamlining and modernizing the overall branding package, redesigning product labels for a top-selling product, and supporting the launch of a new product.
Saint also developed and executed the company's first PR campaign, connected the brands with successful content creators, and helped create a more consistent pipeline of creator content for ongoing marketing.
“Sometimes growth doesn't mean adding more. It means making the business easier to understand.”
RESULT: What had been one confusing business spanning two unrelated product categories became two clearer ecommerce experiences, each positioned around its own customer and offering. The founder also left with updated branding, modernized packaging, a new product launch and a stronger creator content system to support continued marketing.